That title caught your attention, didn’t it? You probably came here because you don’t know what the heck “eating content” means. Well, it certainly doesn’t mean ACTUALLY eating your content. It’s actually an acronym – EAT – and it’s a powerful principle you need to be applying to your content creation.
EAT stands for Expertise, Authoritativeness, and Trustworthiness. It is a content strategy that enforces the importance of not only connecting with your audience, but also giving them content that they need. Content that will answer their questions and get them a little more curious about how you know more about the subject than they do, and how you can help them.
Let’s say that you’re an online shop selling mugs. While you know your SEO research shows that certain keywords and keyphrases are what you need to optimize in your content, why not give something more than a basic “Types of Coffee Mugs” post. Take it a step further and go with something like “Types of Materials Used For Making Coffee Mugs” and make it all about the different materials manufacturers use, and why the one you use is your primary choice, and why it is the best for your audience.
The bottom line is you want to stand out from the rest of your competitors. While SEO is very important when considering your content strategy, you don’t want your content to blend in with everyone else’s. Here are 3 things you can focus on when planning your content strategy for the year:
Align your content with your audience’s wants and needs:
Research, research, research. Find out what your audience is looking for, what questions they are asking, what terms and phrases they are using. You want your content to be clear and focused on what your audience wants to read and needs to read. Always remember that YOUR audience is unique and wants to hear YOUR voice, not the voice of other companies.
Develop (or re-develop) an FAQ page:
Aside from helping you rank higher in keyword searches, FAQ pages are a great way to answer questions for your audience while simultaneously showing them what sets you apart from your competitors. A simple FAQ such as “When will my item ship” can be answered in a way that tells your audience how long it will take to process their order while also telling them how each purchase is carefully packaged to ensure quality delivery. Doesn’t that just sound fancier?
Link articles from other sites who have established authority:
Google search engine does not take kindly to fake news. When you share articles or pages from websites who do not have a solid reputation, this tells Google that your website is not one of authority, or to be trusted. So when someone searches a keyword within your industry such as “what is the best coffee mug”, Google won’t prioritize your article that we referenced as an example earlier. Instead they will see your article as ‘fake news’ because it’s linked to other sources without a solid reputation. Case in point: only link articles and references from websites and businesses who are well established; steer clear of ones with little to no credibility.