Social Media Basic


The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on your business.
  • All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
  • Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
  • Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
  • Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation including Local Business Schemas
    (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators
    plus month-on-month rich media citation building to increase business information consistency.
  • Reports: On-Page Structural Report, Meta-Data and Content Optimization Report, Monthly Executive Summary Report


    • Social Media Playbook (first month)
      • Six month goals and timelines
      • Buyer Persona
      • Communications Objective
      • Content Strategy and Content Verticals
      • Response Protocol/Escalation Process
      • Message Tracks for Each type of Comment
    • Tailored audience for the page
    • Social Media Audit
    • Account Creation and Optimization
    • Profile Picture Creation and Cover Photo Creation
  • Content Creation:
    • 10 high quality graphics every month
    • 2 Ads Created (graphics, text)
  • Monthly Content Planning
    • Content provided a week before actual posting
  • Monthly Social Media Paid Ad Campaign Management
    • 2 Ads Created
    • Budget Recommendation (according to goals)
    • Client needs to provide budget
  • Follower Growth
  • Social Media Reporting:
    • Monthly Social Media Report (Facebook/LinkedIn/Twitter) – One report for each platform
      • Social Media Snapshot (Overview)
      • Network Growth/Reach
      • Engagement Report
      • Content Report/Content Consumption
      • Customer Service Report
    • Social Media Insights
      • Manually Created Analysis for the Month


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