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becky@bigstarproductions.com

Let’s bring your creative imagination to life by developing a solid brand strategy.

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Author Success

Big Star Production Group is a full-service creative boutique

That specializes in helping small businesses excel with their online presence through website building and more.

We design, plan, execute your campaign strategy for you so it just works—all tailored to meet the needs of promising authors as yourself who aspire an active internet profile!

Our team will work closely together throughout every step–from designing your website all the way down to SEO optimization. At BSPG, we’ll style YOUR online presence so it stands out above your competitors.

Author Website and Landing Page

You’re in the right place. We know that creating a website for your business is one of the most important things you can do to grow your brand, and we want to help. Our team will create a custom landing page with fresh branding, design, contact information and images with a strong focus on converting visitors into leads. With our expertise in online marketing strategies and SEO best practices, we’ll make sure that your site gets noticed on search engines like Google so that it gets found by more people who are looking for what you have to offer. Writing books is your special power, building websites is ours.

Branding and Marketing Package  $1500

This includes creating personalized websites with a strong online presence that convert visitors into leads in a short conversion time.

This package includes:

  • Professional and clean modern design
  • Complete WordPress website up to five (3) pages – including Author landing page
  • Full compatibility with all browsers
  • Responsiveness across all platforms
  • Professional design and layout of your website
  • Industry-proven tactics for lead generation
  • Proven Call-to-Action (CTA) approach
  • Connection to MailChimp with 1 form included
  • A great customer experience
  • Focused lead experience aimed at converting visitors to leads to clients
  • Quality stock images used when needed
  • High resolution head shots highly preferred
  • Basic SEO setup
  • Links to social media
  • Bookseller link (“buy” links to online retailers: Amazon, etc.)
  • Setup of Blog Page

Additional pages $175 each

Marketing Includes

  • MailChimp Creation (1 newsletter) with Autoresponder
  • MailChimp Newsletter Updates and Autoresponder
  • Berry Powell Press provides BSPG copy and images for Mailchimp
  • This includes up to 3 revisions
  • Design, plan and execute online marketing strategy for small to mid-size (ecommerce) businesses
  • Brand stylization to position you as authority in your industry by showcasing your expertise and personality
  • Design personalized marketing materials (brochures, one-pagers, decks, etc.) that are optimized for search engines like Google and Bing
  • Incorporating book cover and headshots into your website

Once the site is completed, you will have full control over all future edits and updates. If you would prefer for Big Star Production Group to manage your future website preservation and security, see below for more information on our monthly maintenance service package.

Proactive Maintenance Plan

Your website is important. Don't wait for it to break. Get proactive and keep your site running smoothly with Big Star Production Group's proactive maintenance plan.

Monthly Website Preservation and Security Package – $99/month

This is an option for authors who want assistance in maintaining their website content and security only but are not looking for new web pages to be built.

  • Website maintenance is crucial for the overall functionality of your website.
  • WordPress updates frequently and it’s imperative that all plugins and site functionality is serviced for site security and optimal performance.
  • Leaving a site alone after build leads to hacks, vulnerabilities, and potential crashes.

WordPress is a popular website hosting and management platform. Frequent WordPress maintenance is essential in a way that keeps the site current, engaged, and secure. This engagement would include:

      • Weekly website updates of all plugins, WordPress platform, clear spam comments.
      • Ensure the website is continually up to date for optimum performance and security

Book Cover Design

This is a creative option for authors looking to have their design covers personalized. You want a book cover to reflect your story and stand out from all the rest. We can help you get there with our creativity, skillsets in graphic design.

Book Cover Design – $475

  • Includes one (1) design
  • Includes three (3) revisions
  • Additional edits/revisions are billed by an hourly rate of $85 per hour, 30 min minimum

Brand Stylization

You've got your brand absolutely nailed, but what about the kit? Big Star Production Group offers an innovative solution to stylize your brand for newsletters, press kits and style guides and more.
A successful company needs the right tools in order build their image both internally as well as externally with customers; which can often times be tricky without incorporating creative solutions like those from Big Star Productions! From logos all the way down through content creation - we've got you covered on every level.

.Brand Stylization – $85 per hour Examples include:

  • Press Kits
  • Newsletters
  • Style Guides

Inquire for a personalized quote for your project.

SEO

A successful website is not just about having the right content or attractive design. It's also essential for Google to recognize your site as being an authority in their eyes so that they will be able find you when someone searches for your business or book`` A structured code can help with this by making sure all of those important keywords are included within readable text, images and HTML tags throughout each page--as well as linking from one page to another.

SEO – $1250 includes 1 month of consistent monitoring and adjusting

This is an a la carte option for authors who have already developed their websites.

 

On-page SEO is the process of optimizing and improving the quality of your website traffic from various search engines (paid or organic) so that they improve rank. This includes improving link structure, crawl errors, error pages issues, adding HTML tags and implementing proper coding.

Our service also includes:

  • Keyword Research
  • OnPage Optimization for Targeted Keywords
  • Organic Content
  • Page Titles and URLs
  • Keyword Placement
  • Site Security
  • Meta Description and Title Optimization
  • Increase WordPress Website Speed
  • XML sitemap submission to Google
  • 404 & Redirection
  • txt
  • H1, H2, & H3 Tags Setup

The timeline for setting up on-page SEO is 2 weeks

Ranking position is not guaranteed. However, Big Star Production Group implements the latest in SEO techniques to ensure the best possible SEO outcome for your site. It can take an average of 4-6 months to see site improvability and competitive ranking improvement

Facebook Pixel Setup And Tracking

For some of the best marketing, you need a little data. That's why we make it easy for companies and advertisers to get their hands on all that juicy information about what works (and doesn't). Facebook has a user base of 2 billion people. Now, they're looking at how you can use their data to make money off our online behavior- so we might as well let them because with a Facebook pixel installed we too can track the behavior of users of our website.

Facebook – create Pixel and attach website for tracking – $875 

  • The benefit of this setup is that it allows you to track all events
    (by page view, purchase, add-to-cart), conversation ads, custom and lookalike audience, measure ROAS (return on ad spend), dynamic ad creation
  • Product catalog setup
  • Create Conversion Ads
  • Create Custom Audience
  • Create Lookalike Audience
  • Setup Events Manager

 

Google My Business

Google My Business is a tool from Google that will help you attract new customers and increase your organic SEO rating on the search engine. It's a free service and very few businesses set up their page correctly. We offer this as a service to grow your organic traffic. Google My Business is the perfect way to get your business in front of potential customers and rank higher in Google search as well.

Google My Business – $475

  • This tool from Google that will help you attract new customers and increase organic SEO rating on Google
  • My services would include conversion tracking, scroll tracking, click tracking, form engagement, video engagement, enhanced eCommerce tracking, pixel and script installation, custom cookies, custom dimensions, custom metrics, and cross-domain tracking
  • This service allows for enhanced ecommerce tracking

Google Analytics In-Depth Setup

Google Analytics is the best way to track your website's success. It includes tag manager setup, conversion tracking for when visitors convert into customers and click-tracking so that you can see what users are engaged in throughout their visit to your website so it can be optimized further!

Google Analytics In-Depth Setup – $975

  • This includes Tag Manager, create containers with Goals and Events,
    Add up to five (5) Tags, Triggers and Variables
  • Big Star Services include conversion tracking, scroll tracking, click tracking, form engagement, video engagement, enhanced eCommerce tracking, pixel and script installation, custom cookies, custom dimensions, custom metrics, and cross-domain tracking
  • This service allows for enhanced e-commerce tracking

Google Analytics In-Depth Setup

Google Analytics is the best way to track your website's success. It includes tag manager setup, conversion tracking for when visitors convert into customers and click-tracking so that you can see what users are engaged in throughout their visit to your website so it can be optimized further!

Website Audit – $175

Our team is able to identify areas of improvement for SEO purposes, like H1 tags and more.  We’ll also check site grammar in an attempt at creating better content with great tone! We’ll take a deep dive into the back of your website to find areas for improvement.

 

Website Content and Image Updates

This option is for those who perhaps need occasional updates to their sites, such as adding bookseller links or updating your calendar with any relevant and timely information that you publish.

Website Content Updates – $85/hour

This option is for those who perhaps need occasional updates to their site.

This could include any of the following:

  • Adding links to media (reviews, interviews, publications) to your press/contact page
  • Adding bookseller links so buyers can purchase directly
  • Updating book covers (art and design) and launch information as you publish
  • Updating your Calendar with any relevant and timely information
  • Updating images
  • Creating Call to actions for sign up forms

We would welcome the opportunity to walk you through our Services, the Branding and Marketing process that we avail to all of our clients, and to view of our Portfolio of work performed to date:

Warmly,


Becky Rickett, Founder and Creative Director
Big Star Production Group

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