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Studies have shown that 64.6% of people click on Google Ads when they are looking for a service or product online.
Pay per Click Advertising is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) only pay when a user actually clicks through to your desired landing page. It’s a way of buying traffic to your website for an immediate boost in return on investment (ROI) while your long-term organic strategies (like SEO) take root.
With paid search advertising, you have complete control over how much you spend, when and where your ads show, what keywords will show your ads, and even the exact page of your website visitors will be taken to when they click your ads.
How does Pay per Click Advertising work?