FB CHAT BOT CAMPAIGN – $550 set up
monthly maintenance $150 as these ads will change frequently.
1 Setup FB Messenger campaign
2 Import 22K email addresses from Mind Body
3 Segment Mind Body signups by area, the end user is taken to locals-love or “specials” page
4 segment by people living in the area vs travelers. same ads, just different destinations.
5 Funnel. No more than 5 responders all triggered by chatbot – will fine-tune these responders based on the success or lack of
6 Focus on specific special based on season
7 Focus on targeted demographic 30-64