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Social Media Basic

$550.00

The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on your business.

KEY FEATURES:

All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
Rich snippet recommendations including breadcrumbs.
Local Schema implementation including Local Business Schemas
(Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
Initial local business setup among the top local business categories and data aggregators
plus month-on-month rich media citation building to increase business information consistency.
Reports: On-Page Structural Report, Meta-Data and Content Optimization Report, Monthly Executive Summary Report

Categories: Social Media Management, Social Media Advanced Tag: Weights

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PRODUCT DETAILS

Setup

- Social Media Playbook (first month)
- - Six month goals and timelines
  - Buyer Persona
  - Communications Objective
  - Content Strategy and Content Verticals
  - Response Protocol/Escalation Process
  - Message Tracks for Each type of Comment
- Tailored audience for the page
- Social Media Audit
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
Content Creation:
- 10 high quality graphics every month
- 2 Ads Created (graphics, text)
Monthly Content Planning
- Content provided a week before actual posting
Monthly Social Media Paid Ad Campaign Management
- 2 Ads Created
- Budget Recommendation (according to goals)
- Client needs to provide budget
Follower Growth
Social Media Reporting:
- Monthly Social Media Report (Facebook/LinkedIn/Twitter) – One report for each platform
- - Social Media Snapshot (Overview)
  - Network Growth/Reach
  - Engagement Report
  - Content Report/Content Consumption
  - Customer Service Report
- Social Media Insights
- - Manually Created Analysis for the Month

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