Social Media Basic
$550.00
The Social Media Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and turnkey social media service to propel results and provide ROI on your business.
KEY FEATURES:
- All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.
- Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
- Total social media strategy covering all aspects of online branding and social media – branding guidelines, message tracks, persona, engagement strategy, content strategy, verticals, and escalation process.
- Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation including Local Business Schemas
(Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others. - Initial local business setup among the top local business categories and data aggregators
plus month-on-month rich media citation building to increase business information consistency. - Reports: On-Page Structural Report, Meta-Data and Content Optimization Report, Monthly Executive Summary Report
Description
PRODUCT DETAILS
Setup
- Social Media Playbook (first month)
- Six month goals and timelines
- Buyer Persona
- Communications Objective
- Content Strategy and Content Verticals
- Response Protocol/Escalation Process
- Message Tracks for Each type of Comment
- Tailored audience for the page
- Social Media Audit
- Account Creation and Optimization
- Profile Picture Creation and Cover Photo Creation
- Content Creation:
- 10 high quality graphics every month
- 2 Ads Created (graphics, text)
- Monthly Content Planning
- Content provided a week before actual posting
- Monthly Social Media Paid Ad Campaign Management
- 2 Ads Created
- Budget Recommendation (according to goals)
- Client needs to provide budget
- Follower Growth
- Social Media Reporting:
- Monthly Social Media Report (Facebook/LinkedIn/Twitter) – One report for each platform
- Social Media Snapshot (Overview)
- Network Growth/Reach
- Engagement Report
- Content Report/Content Consumption
- Customer Service Report
- Social Media Insights
- Manually Created Analysis for the Month
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