Say hey, good lookin’ whatcha got cookin’? How’s about cookin’ something up with Big Star?
We know how to build responsive websites that talk to Google and look GREAT on any device. If you are not mobile-friendly you won’t make friends with Google and your targeted customers.
Balancing the art of technology, design, development, and marketing allows our team to become Jedi Masters of SEO and content strategy. We analyze each client’s specific needs, set measurable goals and develop winning strategies to drive leads and increase sales.
Google’s algorithm is complex, but you don’t have to be a brain surgeon to understand how it works. It can be incredibly simple if you remember three principles when creating messaging to infuse your brand.
Authority, Trust & Relevance.
Authority Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. Authority is a calculated metric for how well a given webpage or domain is likely to rank in Google.com’s search results.
Trust The goal of content marketing is to build up familiarity and trust with your prospective customers. You have the ability to get more personal with your target audience. People buy from people they know, like and trust. A quality site should produce meaningful interactions and create a sense of ease and peace. “Familiarity” breeds trust.
Relevance How pertinent is the content on your page or website in relation to your topic? Crafting and curating powerful messaging is key. Once the search engine understands your page and adds it to its index, it turns next to external signals or links (external citation authority) that help validate and gauge the level of authority of the page.
Crafting and curating your message infused with pertinent keywords powered by methodical link building is our specialty. We know how to read your targeted audiences’ minds and focus on key opportunities to increase your ROI.
We have some seriously FUN internet marketing strategies that we can’t wait to share with you! Feel free to call +1 (818) 951-4384 to begin the creative journey of SEO and adding some brand-specific BLING to your ING!